Virtual Fitting Room for Topshop
AR Door teamed up with Topshop, a woman and man clothes retailer, to create a virtual fitting room for a new collection of dresses Dress up.
A special kiosk for the fitting room was installed at the flagman Topshop store in Moscow at the shopping centre European, 5-8 May 2011.
The virtual fitting room is built on the most sophisticated technologies: augmented reality and Microsoft Kinect. Augmented reality allows the customers to select a garment off the rack without having to try it on physically. As a customer, you see yourself onscreen with a 3D copy of a dress. Kinect allows the user to control the program by simple gestures pushing virtual buttons right in the air.
To activate the program you don’t need special markers: the built-in camera tracks a person’s body and superimposes over it a 3D model of the dress.
A unique feature that allows the customers to watch both the front and the back parts of the dress was deployed in the Topshop fitting room for the first time in the world practice.
We would like to thank Topshop for that great opportunity to demonstrate the prototype of the fitting room in their store to the real customers and to get feedback from the latter.
If you are interested in virtual fitting room technology, please, contact Fitting Reality company at email@example.com