AUGMENTED REALITY
The goal of Augmented Reality is to add information and meaning to a real object or a place. It takes a real object or space as the foundation and incorporates technologies that add contextual data to deepen a person’s understanding of the subject.
How does it work?
The AR technology is based on computer vision. The goal of the latter is to process images acquired with cameras in order to produce a representation of objects in the world.
Live-video streams captured via a web cam or a camera of a smartphone are sent to the computer to be processed. As soon as the AR program restores all the data it overlays artificial information about the environment and its objects on the real world. Artificial information includes 3D models, video, audio, text.
How can it be used?
There are multiple ways of using augmented reality.
Miraculous possibilities of the technology multiplied by a mind-blowing BIG idea are the keystones of success!
Augmented Reality for advertising
Augmented Reality makes advertising more interesting and effective, deeply engaging the customer into the communication with the brand. The mix of real and digital worlds is right in your computer. You can hold a package of a product, a colorful poster, a magazine’s cover in front of the web cam and see a layer of information on the screen that makes reality more interesting and even fun.
Connect a webcam to your computer, and install an augmented reality enhanced content. Once the software is loaded, you will be able to experience Augmented Reality on your home PC or Mac simply by showing the marked object in front of your computer’s camera.
Augmented Reality at events, presentations
This is another slice of an augmented reality pie whose marketing potential trumps imagination. Attract more people to you booth at the exhibition, impress the crowds at the opening ceremony, encourage people to buy your product in a store, or let 3D dinosaurs walk around the museum –that’s all about Augmented Reality.
With the help of a brochure or simply by holding a product package in front of the display cam, this “magic” kiosk can display information for your audience using 2D, 3D, text and video.
Augmented Reality to create educational programs
Every teacher strives to turn a boring educational process into a more clear and interesting one. Interactive programs showing in detail the battles of the World War II, textbooks augmented by three-dimensional models of molecules and atoms – these are all axamples of augmented reality just to name a few. The technology helps make complex things simple and easy-to-understand.
Utilizing the cutting-edge technology there is no need to develop a new design of a textbook. Interactive content can be added to existing books.
Augmented Reality to create virtual fitting rooms
Transform the chore of trying on clothes in a technology-enhanced experience by creating a virtual fitting room either in store or online. Put the entire product catalogue (clothes, accessories, jewelry) at the fingertips of your customer.
The camera tracks the person’s body and the AR functionality overlays a 3D copy of clothing on top of the customer. Using just a motion of the hand your customers can try on tons of garments and get immediate feedback sharing their experience via social networks.
Augmented Reality to create info tourist guides
Just imagine you have an augmented reality companion right in your pocket. It couldn’t be any easier. This is your instant source of information about places, events, bargains or objects around you. The main advantage of these guides is that information is overlaid over real objects, and not displayed on a map.
Just download an app, then point your smartphone at a product or at the building in the street and see a layer of helpful information about it.
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